In a community that dates back to the 16th century, Corum – founded in 1955 – is a relative newcomer among Swiss watch manufacturers. As is the case with most newcomers, a defining characteristic is the desire to stand out from the crowd: Corum achieves this with unique, creative and boldly designed timepieces, available in Tesorini at Bellagio, The Watch Boutique at MGM Grand and The Mirage and The Jewelry Box at Beau Rivage.

While Corum offers elegant watches that adhere to the classic aesthetic, they also create pieces with an undeniable rock-and-roll influence, becoming the ultimate accoutrement for every archetype: the impeccably dressed CEO, the strapping sailor squinting against the whipping winds, the movie star with a live-fast-and-die-young sensibility, and the high roller sipping scotch and betting large, to name just a few.

By injecting a distinctive energy into the precision and excellence that is ubiquitous among Swiss watchmakers, and by combining cutting-edge technologies with self-confident designs, Corum produces watches – all which hold patents or copyrights for their innovations – for collectors of original and complicated timepieces. Here are three lines to watch:

Created over 25 years ago, the layered and intricate Golden Bridge revolutionized the watchmaking world with the transparency of its sapphire crystals, providing a glimpse into a tiny cosmos: the inside of a complicated timepiece. Hand-engraved bridges span from end-to-end, tiny gear wheels spin, black gold hands sweep the face, and its unusual slipping-spring winding system seemingly floats in space.

Chosen to celebrate Corum’s 50th anniversary, the Golden Bridge was updated with state-of-the-art technologies and two new looks: an original version in 950 platinum with a pink gold movement and a white gold version set with diamonds.

The spirit of adventure is reflected in the Admiral’s Cup line, named after the aristocratic yacht race bearing the same name. Beginning with the Admiral’s Cup Chronograph 44 (the updated 2006 version is now available), this collection overtook the world of sailing.