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Story by Jack Sheehan
When The Mirage opened on Thanksgiving weekend in 1989, it marked the first major hotel to be constructed
in Las Vegas in 16 years. The city had experienced steady but unspectacular growth since the last major
opening, the original MGM Grand in 1973, and this new and extravagant hotel - with its exploding volcano out
front, dolphin pool, shark-infested aquarium behind the registration desk, and distinctly Un-Vegassy, lush
South Pacific theme - was a question mark in the minds of many long-time gaming analysts.
Was The Mirage just that: an illusion in the desert that would dissolve investor dollars and stock prices as
one took a closer look?
The answer, of course, was no. The exact opposite happened. The hotel proved to be an instant success and
spawned an unmatched period of tremendous expansion and innovation along the magical five-mile stretch of
Las Vegas Boulevard known as The Strip.
Four years later, in 1993, a new and far more spectacular MGM Grand arose from the ground a couple miles
north of The Mirage and raised the bar once again on the variety and dimension of entertainment that Las Vegas
could provide the world at large. With its 5,000 rooms, varied restaurants, and a Grand Garden Arena that drew
the top acts in the world - beginning with Barbra Streisand's out-of-retirement concert on New Year's Eve -
MGM Grand demonstrated once again that there were no limits to how far Las Vegas was willing to go to preserve
its reputation as the Entertainment Capital of the World.
While The Mirage and MGM Grand were wowing tourists and
critics alike with magnificent dining, entertainment, shopping, spa
facilities, and other five-star amenities previously not found in
Las Vegas, a number of other destination resorts were developed
along The Strip in the middle and late 1990s. The resurgence
of interest in the city propelled tourism numbers steadily higher.
Then along came Bellagio, and with it the standards of beauty and
excellence offered by Las Vegas properties were elevated once
again. With its breathtaking dancing waters, floral glass sculptures
in the entryway, world-class art gallery, and awe inspiring
horticulture garden, Bellagio issued a clear message to travelers
that there was no city in the world that could compare with
Las Vegas for variety of selection and quality of choices. |
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