Whether he's answering to Puffy, Puff Daddy, P. Diddy, or the latest incarnation, just plain Diddy, his success is undeniable - and he's not stopping until he has conquered all of fashion and entertainment.

More than 10 years ago Combs launched Bad Boy Entertainment, the successful hip-hop label that created countless superstars. But wanting to be more than a mere music mogul, Combs branched out.

In 1998, he founded the Sean John sportswear line and followed with other menswear lines. His blend of street smarts and urban chic hasn’t just appealed to his fans; it has won supporters within the clothing industry: In 2004, Sean John won the prestigious Men’s Designer of the Year award from the Council of Fashion Designers of America. In November 2005, Combs won an ACE Award from the Accessories Council for his influence on fashion and consumers.

Now Combs is focusing on his new women’s line, Sean by Sean Combs. The beautiful Penelope Cruz is the face of the range, offered throughout the MGM MIRAGE properties.

However he hasn’t abandoned his first love: music. In December, Bad Boy released a collection of studio-created duets featuring the Notorious B.I.G. with everyone from Mary J. Blige to Korn. And Combs himself is working on a new album, due in late spring 2006.

With all these activities, Combs still found time to talk to M lifestyle about his passion for fashion and his next ventures.

Q: Your new line for women, Sean by Sean Combs, is offered throughout the MGM MIRAGE properties. Why are they the perfect venue?

A: We’re really proud to be showcased at MGM MIRAGE. The properties reflect the luxe, sexy, superstar attitude the line embodies. The edgy, opulent vibe of Vegas goes hand-in-hand with the glamour of the Sean Woman.